Tanfeeth Innovates its TA Process through Video Interviewing!

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Tanfeeth, the Gulf Cooperation Council’s (GCC) first large-scale Business Service Partner and fully owned subsidiary of Emirates NBD, has signed up with Sonru to innovate its talent acquisition process.

Tanfeeth is committed to delivering bottom line results to its clients through customized scalable shared service solutions while providing end-to-end customer service delivery. This improves the quality, consistency and efficiency of processes and service across the entire business value chain of Emirates NBD Group.

Within four years, Tanfeeth has grown from 20 employees to 2700! This accelerated growth created a major pressure on recruitment to make the right hires, for the right function at the right costs. By introducing innovative HR technology supplied by Sonru, the recruitment team can meet the human capital demands of the organization while creating an impressive interview and assessment process for potential talent.

“The introduction of video interviewing will provide our candidates a truly unique interviewing experience We want to be the ‘first’ in UAE to introduce innovative HR technology and with Sonru’s partnership we have achieved this goal” Rafiq Khan – Head of HR Services at Tanfeeth.

About Tanfeeth


Tanfeeth is always pursuing continuous improvement and development and rewards drivers of high performance. They equip their people with the tools needed to succeed at every interval of their career.

Tanfeeth has a young and energetic team that moves forward as one, which is leveraged by a shared set of values and behaviors. The working culture is one that brings together people, ideas and expertise to create an environment of opportunity, innovation and diversity.

Tanfeeth offers personalized development, growth plans and a wide range of world-class training programs based on comprehensive assessments and mentoring to its employees.

For further information about Tanfeeth, please visit http://www.tanfeeth.ae

About Sonru:


Sonru is the trusted global leader and pioneer of automated online video interviewing for screening candidates.  

Sonru enables recruiters to replicate a live interview by replacing early stage phone or face-to-face interviews. Recruiters and candidates do not have to be online at the same time. Forget about scheduling interviews, time zone restrictions, no shows and unsuitable candidates. With tailored screening questions, recruiters can immediately screen out candidates that do not meet their criteria, shortlisting only the most suitable candidates.

Meet the best candidates earlier in the process, see their fit, personality, drive and motivation, and save time and money.

For more information:
W – www.sonru.com 
E – mena@sonru.com

About Hamilton Resourcing:


Hamilton Resourcing was founded in 2009 to provide global ‘passive’ executive talent acquisition services to regional organization. Realization of the need in the market to improve the quality of hire and retention Hamilton Resourcing has partnered with some of the leading providers of psychometric, cognitive and aptitude testing as well as video interviewing. The innovations continue.

For more information:
W – www.hamiltonresourcing.com
E – info@hr-email.com

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